Can McD’s be moved up the food chain?
So Sainsbury’s marketer Dominic Rowell is to take over as head of marketing at McDonald’s (MW June 23). He may have a job on his hands.
It will be interesting to see how Rowell will shake off the downmarket image of McDonald’s customers, as shown on the T-shirt I have seen worn recently.
I certainly think the chavs will give him a run for his money.
Thomas Scally
Managing director
1st Promotions Shop
Birkenhead, Wirral