COI launches press-buying review
COI Communications has launched its £41m press-buying review, as first predicted in Marketing Week (MW May 19). The incumbent on the business is MediaCom.
COI Communications has launched its £41m press-buying review, as first predicted in Marketing Week (MW May 19). The incumbent on the business is MediaCom.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.