Epson appoints TMW to handle DM account
Tullo Marshall Warren has been appointed to handle the £3m direct marketing account for printer manufacturer Epson. TMW beat several undisclosed agencies to win the business.
Tullo Marshall Warren has been appointed to handle the £3m direct marketing account for printer manufacturer Epson. TMW beat several undisclosed agencies to win the business.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.