Just push off with your charitable challenges

You marketers just love making the Diary feel inadequate over exercise regimes (the Diary’s admittedly rarely gets more tiring than trying to recover the remote control from the side of the settee cushions). Always jaunting off to far-flung parts of the world to tackle ever-more taxing treks and energy-sapping adventures while raising money for good causes.

Well the Diary’s had enough, and is going to strike a blow for the slobs among us. The time is right to take a stand and definitely not mention Fiona Riley, partner of Brandpool founder John McWilliams, who is embarking on a six-day trek along the Great Wall of China to raise money for Cancer Research UK through its Trek for Life programme.

And if you think the Diary is going to give contact details www.bmycharity.com/fionarileytrekforlife, then you can think again.

Similarly, there is no way the Diary will mention the likes of Nandos managing director Phil Lynas and Cranks brand director Ben Johnson, who cycled from Camden Lock to Wigan Pier to raise &£18,700 (and counting) for Macmillan Cancer Relief’s Morecambe Bay Appeal. Nor will it give the www.justgiving.com/camdenlocktowiganpier address for would-be donaters either.

You people make the Diary sick.

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