I read with interest the your item on King of Shaves (MW June 23). A few of the details in the last paragraph of the article are incorrect, however, so I am writing to you to clarify.
King of Shaves does have a continuing relationship with a creative agency – ourselves, Big Communications. Big is based in Leicester, not Manchester as stated, and the radio activity produced by Big for King of Shaves was a major campaign produced last year under retainer – not a one-off ad produced on a project basis. The campaign is indeed running again this summer in London for six weeks, airing from July 11 in breakfast slots on Virgin, Xfm and TalkSport.