Napster has appointed Christopher Moisan as its strategic marketing director.
Napster has appointed Christopher Moisan as its strategic marketing director. He will be responsible for all aspects of Napster’s marketing strategy, overseeing the activities of Napster’s advertising and media buying agencies. He will report to Napster vice-president Leanne Sharman.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
