NMA appoints VCCP for conference branding brief

The Newspaper Marketing Agency (NMA) has appointed Vallance Carruthers Coleman Priest to work on its conference branding project. VCCP’s specific brief will be to focus on branding and awareness around the NMA’s conference activity.

Launched officially in July 2003 with former ITV programming controller Maureen Duffy as its chief executive, the NMA promotes display advertising in national newspapers.

The appointment is unlikely to affect existing agency arrangements with TBWA/London or Tequila/ London, which created the current NMA trade marketing campaign, which is worth about £1m.

The ad, aimed at marketing directors and press buyers, aims to show how advertising in newspapers can attract up to seven times more attention from consumers than television.

In the past, the NMA has received unwanted attention when it was twice rapped by the Advertising Standards Authority (ASA) for its newspaper ads at the end of last year (MW November 11, 2004).

In November, the ASA upheld a number of complaints that three executions, all created by TBWA/London, were misleading. The ads featured spoof products and encouraged readers to look at the NMA’s website.

In September, the ASA investigated complaints about another ad, which showed a stiletto heel spiking a businessman’s body with his blood pouring onto the ground.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here