Bmibaby, the Midlands-based low cost airline, has appointed Steve Burns as commercial director following the promotion of Dave Bryon to managing director. Burns previously held commercial roles with no frills rival EasyJet.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.