First Choice Holidays shortlists agencies for ad account
Karmarama, HHCL/Red Cell and Abbott Mead Vickers.BBDO have been shortlisted for the £4m First Choice Holidays advertising account (MW June 23). The review follows a marketing restructure.
Karmarama, HHCL/Red Cell and Abbott Mead Vickers.BBDO have been shortlisted for the £4m First Choice Holidays advertising account (MW June 23). The review follows a marketing restructure.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.