First Choice Holidays shortlists agencies for ad account
Karmarama, HHCL/Red Cell and Abbott Mead Vickers.BBDO have been shortlisted for the £4m First Choice Holidays advertising account (MW June 23). The review follows a marketing restructure.
Karmarama, HHCL/Red Cell and Abbott Mead Vickers.BBDO have been shortlisted for the £4m First Choice Holidays advertising account (MW June 23). The review follows a marketing restructure.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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