Miles Calcraft Briginshaw Duffy has created a television, cinema, radio and press campaign to support the Metropolitan Police’s fight against gun crime in black communities in London. The campaign, part of Operation Trident, shows real victims of gun crime in the capital. It uses the strapline ‘Stop the guns’.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.