One smalls step on the long march

Marketers are often advised to keep their briefs exactly that – brief. However, Bolton creative design and marketing agency Portfolio seems to have decided that such advice is, well, pants.

To welcome Make Poverty History marchers to Bolton, where they’d walked from Birmingham, the agency unfurled a huge pair of Y-fronts with “Poverty is Pants” emblazoned upon them.

Portfolio creative director Darren Clare subtly quipped: “We have a good track record of pro bono work, and when asked to work on this project, we were really keen to say ‘Pants to Poverty’.” But not as keen as he was to say “Poverty is Pants”, presumably.

The Diary applauds such worthy work, but is more impressed with whichever Portfolio staffer was brave enough to raid John Prescott’s washing line and steal the canvas for this masterpiece.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here