TMW scoops £20m Lloyds TSB direct task

Lloyds TSB is tipped to hand the bulk of its £20m direct marketing budget to Tullo Marshall Warren.

The direct marketing specialist pitched against FCBi, Partners Andrews Aldridge and WWAV Rapp Collins to win the business in a review overseen by the AAR. All four agencies were on the high street bank’s roster. It is thought that the competing agencies will be kept on roster for project work.

The move follows Lloyds TSB’s decision in May to move towards a new direct marketing agency model, with one agency taking a strategic or lead role to work alongside its existing advertising agency Rainey Kelly Campbell Roalfe/Y&R (MW May 5). The review was first tipped by Marketing Week late last year (MW September 30, 2004).

The bank started to overhaul its marketing operations in September when it undertook a sweeping internal review of its creative and media roster and all agencies it had worked with on individual projects.

Lloyds TSB is also involved in a review of its media planning, also through the AAR, and its digital media agencies. The bank’s media planning business, worth £12.5m, is held by Zenith Optimedia, though the agency’s media buying account with Lloyds TSB is not affected by the review. All three reviews have been overseen by Lloyds TSB head of marketing Alan Gilmour.

At the time of going to press, Lloyds TSB was not available for comment. Formal confirmation of the appointment is expected later this week.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here