BBDO Lisbon, Lowe Athens and Young & Rubicam Lisbon have been shortlisted by William Grant & Sons for the £5m global advertising account for Grant’s Scotch whisky.
BBDO Lisbon, Lowe Athens and Young & Rubicam Lisbon have been shortlisted by William Grant & Sons for the £5m global advertising account for Grant’s Scotch whisky. Grant’s parted company with Vallance Carruthers Coleman Priest earlier this year (MW March 24).
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
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In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?