Zenith Optimedia wins L’Oréal Golden planning and buying account
Zenith Optimedia has won the £11.5m planning and buying account for L’Oréal Golden, as predicted in Marketing Week (June 30) after a two-way pitch against incumbent Universal McCann
Zenith Optimedia has won the &£11.5m planning and buying account for L’Oréal Golden, as predicted in Marketing Week (June 30) after a two-way pitch against incumbent Universal McCann. The decision means the agency adds brands such as Garnier and Maybelline to the L’Oréal Luxury Brands business it already holds.
