The Department of Health ad featured in your news story (MW July 7) was created by Kitcatt Nohr, not AMV. As were the other print, ambient and mail executions referred to, with the lines “minging teeth” and “cat’s bum mouth”. AMV was responsible for the TV and radio work.
For a three-year old agency still establishing its name, it’s a compliment for our work to be attributed to such a respected player as AMV. But given the choice, we’d prefer to have our work attributed to us.
Kitcatt Nohr Alexander Shaw