Crazy Frog pop to target UK teens

A Crazy Frog carbonated soft drink, already on shelves in Ireland, is due to be rolled out to the UK within months.

Created by Icon Distillers, the caffeine, taurine and ginseng drink will initially be sold in bars and could eventually target Red Bull’s market.

Though not associated with Jamster’s Crazy Frog ringtone, the creators decided on the name for their green-coloured drink when the Crazy Frog ringtone hit the number one spot in the UK singles charts in June.

Icon Distillers has been successful in trademarking the name because the drink does not infringe on the terms of the trademark Jamster got for the same name.

Group sales director for Icon Distillers Chris Smith says that the drink will be available in the UK within three months and adds: “Crazy Frog has been selling out of every Cork and Dublin off-licence we’ve placed it in. We’re pleased with reactions to the drink and the brand name – obviously we felt we could benefit from the awareness of the Crazy Frog name, but everything else about our product is original.

“We’re eager not to become too closely associated with the ringtone as it will go out of fashion at some point.” Smith added that the drink has become very popular among 12- to 16-year-olds in Ireland.

Robert Swift, marketing manager at Jamster, says: “We are aware of the drink and though it is annoying that Icon has used our name, there’s nothing we can do. Our trademark covers digital music, computer games and downloadable products, but not drinks. But we see it as a compliment as it reflects the phenomenal appeal of the Crazy Frog.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here