Dyson hunts head of consumer marketing

Dyson is seeking a head of consumer marketing as part of a move to integrate its consumer marketing and communications.

The decision to create the role follows the promotion of Dyson global marketing manager Hugo Adams to head of distributors. He will oversee the second phase of Dyson’s expansion into smaller, emerging markets such as Korea, Hong Kong and Slovenia, and be responsible for the marketing in these markets.

Dyson global marketing director Clare Mullin says that the decision to integrate consumer marketing follows the company’s move to create a centralised marketing team at its headquarters. It has been implementing a global marketing and communications strategy over the period, and has a product marketing team.

Mullin says that the Dyson strategy is to ensure that its marketing is consistent across all markets. She says: “It is a much more single-minded and global strategy than before.”

Dyson’s advertising is handled by Vallance Carruthers Coleman Priest in the UK and Europe.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here