iwantoneofthose.com, the online and mail-order retailer, has signed an exclusive deal with dgm to allow advertisers with the dgmAdNetwork affiliate network access to its site. iwantoneofthose.com receives 100,000 visitors a week and had turnover last year of over £7m.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.