Administrators for MG Rover will decide this week which of the three bids for the remains of the company will be successful. The contenders are Shanghai Automotive Industry Corporation, Nanjing Automobile Corporation and a consortium led by businessman David James, the man credited with saving the Millennium Dome.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.