Nissan sponsorship to feature on 24 DVD
Fox TV will include Nissan’s sponsorship ads from Sky One drama 24 on the forthcoming DVD box-set of the series. The 24-part campaign, created by TBWA/London, will appear as a 20-minute road movie.
Fox TV will include Nissan’s sponsorship ads from Sky One drama 24 on the forthcoming DVD box-set of the series. The 24-part campaign, created by TBWA/London, will appear as a 20-minute road movie.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.