Rocket has won the strategic planning and buying account for Red Cross activity surrounding the World First Aid Day on September 10.
The business was handed to the agency without a pitch. Rocket’s brief will be to help the charity raise awareness.
It is not known how much the account is worth as the partnership will see Rocket handle planning and buying for all future Red Cross campaigns and projects, but Rocket director Mark Swansborough estimates that World First Aid Day alone could be worth as much as half a million pounds.
He says: “The Red Cross has run World First Aid Day before but it has never been supported. Our work with the RSPCA, another small spender, put us in the frame for this account. Hopefully, World First Aid Day will be the first of many projects we can work on with the Red Cross.”
MediaCom handles planning and buying for its fundraising activities, which will not be affected by the appointment.
Swansborough was reluctant to give away too much about the campaign surrounding World First Aid Day but has confirmed it will be an outdoor campaign.
DFGW handles advertising for Red Cross.