3 Moves to quell pitch speculation

Mystery surrounds mobile phone company 3’s advertising agency arrangements after it refused to deny industry speculation that it is set to announce a review.

The third-generation network, which is owned by Hutchison Whampoa, moved its &£38m advertising business into WCRS from TBWA/ London in May last year without a pitch.

When asked if 3 was reviewing its agency arrangements, a spokesman will only say: “We don’t comment on rumour and speculation.”

A full-scale advertising review would seem unlikely as Julian Hough, who is a partner at WCRS, has been on secondment at 3 for more than a year. Hough and the agency deny any review is taking place.

One theory is that 3 is looking to work with other agencies on a project basis. MindShare handles media for the mobile operator and Personal is responsible for direct marketing.

WCRS was handed 3’s advertising business without a pitch a year after TBWA defended the account following a two-week pitch.

WCRS, which was involved in that pitch along with Bartle Bogle Hegarty, Delaney Lund Knox Warren & Partners and M&C Saatchi, began working on the account in a strategic capacity at the end of 2003.

In February last year, it persuaded the company to run its ads promoting 3’s range of pre-pay services. The ads featured Anna Friel.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here