EMAP Radio blows final whistle on football

EMAP Radio has decided to axe live football commentary on Metro Radio in Newcastle and Radio Aire in Leeds following a review of the station’s output.

The decision follows research that shows listeners no longer think that it is essential for stations to cover the game. The move will free the stations to introduce new programmes, which will include some sport news and analysis.

The move comes as many stations seek to change the nature of their coverage as fans are able to find results and highlights from an increasing number of sources, including stations and television channels that are dedicated to sport.

The stations, which are part of EMAP’s Big City Network, will cease to broadcast live football commentary for their local teams immediately. Metro has been broadcasting live coverage of Newcastle United and Sunderland games and Radio Aire of Leeds United matches.

Liverpool’s Radio City is still in negotiations with Liverpool and Everton football clubs over the future of live commentary. Radio City managing director Tom Hunter says the station is keen to continue with the coverage but that it needs to achieve a balance between that and the station’s commercial interests.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here