Heekin to leave Euro RSCG Worldwide
Euro RSCG Worldwide chairman and chief executive Jim Heekin is leaving the network without a confirmed job to go to.
Euro RSCG Worldwide chairman and chief executive Jim Heekin is leaving the network without a confirmed job to go to.
Sir Alan Sugar stars in Premium Bonds ads
As surely as swallows herald summer, at the first whiff of recession one of the big advertisers has massively cut its marketing and media spend. Those with long memories will recall that Heinz has something of a reputation as a spend-slasher. A decade ago, it created notoriety for itself by sensationally cutting its main media […]
BMB has been appointed to handle the £7m launch of Northern & Shell-owned celebrity magazine OK!
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?