Lexus has signed a £1m deal to sponsor Paul McCartney’s 37-date US tour this year.
Lexus has signed a &£1m deal to sponsor Paul McCartney’s 37-date US tour this year. It is the first time the former Beatle has signed up with a corporate sponsor.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.