McCann Erickson Communications House creates Aldi push
McCann Erickson Communications House, formerly McCann Erickson Manchester, has created a campaign for Aldi that will run in July and August.
McCann Erickson Communications House, formerly McCann Erickson Manchester, has created a campaign for Aldi that will run in July and August.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.