OFT to raise awareness of service code

The Office of Fair Trading is launching a national advertising campaign to raise awareness about its Consumer Codes Approval Scheme and its logo.

Under the scheme, industry bodies are encouraged to create rules on how members should treat the public and submit them to the OFT.

The OFT says organisations will have to prove that their codes promote consumer interests effectively before it approves them. When it does, members of the bodies can display the logo.

The campaign will begin in early October and will include outdoor, press and radio advertising. The OFT was unable to say which agencies were handling creative work or media buying.

Several industry bodies have already had their codes approved by the OFT, including the Society of Motor Manufacturers and Traders, the Vehicle Builders and Repairers Association and the Direct Selling Association.

Penny Boys, OFT executive director, says: “When they see the OFT-approved code logo, consumers will know the trader has agreed to high standards of service.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here