PepsiCo to keep out of Danone bidding
PepsiCo is understood to have confirmed that it is not planning to make a bid for French food giant Danone to the Paris stock exchange regulator, Autorité des Marchés Financiers.
PepsiCo is understood to have confirmed that it is not planning to make a bid for French food giant Danone to the Paris stock exchange regulator, Autorité des Marchés Financiers.
The Telegraph Group has appointed Hall Moore CHI to its £8.5m direct marketing account following a three-way pitch. The move is likely to strengthen Clemmow Hornby Inge’s (CHI) hold on the advertising account.
BP has reported that profits of $10.5bn (£6.0bn) for the first half of 2005 compared to $8.1bn (£4.7bn) for the same period in 2004.
Euro RSCG Worldwide chairman and chief executive Jim Heekin is leaving the network without a confirmed job to go to.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.