SwitchCo starts search for £10m media agency

SwitchCo, the working group formed to co-ordinate the UK’s switch to digital television, is looking for an agency to handle its £10m media planning and buying account and media strategy.

It is also looking for a direct marketing agency, a Web design and production agency and a call-centre provider.

SwitchCo was formed by UK public service broadcasters at the request of the Government.

A WPP Group consortium, including Hill & Knowlton and JWT, has been working on projects for SwitchCo for the past two years. WPP-owned design agency Lambie-Nairn created SwitchCo’s name and logo.

SwitchCo is headed by former Lloyds TSB marketing chief Ford Ennals. It will co-ordinate the technical roll-out of digital terrestrial TV across the UK, region by region, to a timetable agreed to by the Government; communicate with the public about what is happening; and liaise with equipment manufacturers, retailers and consumer groups.

The Government has set an analogue switch-off deadline of 2012, but as this coincides with London’s hosting of the Olympic Games, it is thought that this date may be pushed back to 2013 to avoid any embarrassing technical difficulties that may leave UK viewers without coverage.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here