Month: July 2005

Add a high-street feel to online shopping

Marketing Week

As Guy Phillipson points out, there may be an increase in e-tail spending, but too many retailers are still failing to replicate the high-street experience online (MW July 14). As retailers spend millions designing shop layouts to entice consumers to enter and spend, so a website must create an emotional engagement with consumers through persuasive […]

Digital pitches make separate headway

Marketing Week

When Abbey announced earlier this year it was putting its digital media account up for review, what was striking was not the £8m budget, but the fact the bank had for the first time separated out the digital spend from its media account. Abbey is not alone. BSkyB, BT and Orange have split out digital […]

Belu profits to fund global water projects

Marketing Week

An independent company called Belu Spring Water is launching a bottled spring water and is promising to give all its profits to water projects around the world. The company is set to announce a project on London’s waterways in advance of the 2012 Olympics, as well as work on an initiative in Tamil Nadu in […]

SwitchCo starts search for £10m media agency

Marketing Week

SwitchCo, the working group formed to co-ordinate the UK’s switch to digital television, is looking for an agency to handle its £10m media planning and buying account and media strategy. It is also looking for a direct marketing agency, a Web design and production agency and a call-centre provider. SwitchCo was formed by UK public […]

Cold comfort for direct mail

Marketing Week

An unusual decline in volumes has sent a chill down the industry’s back, but it hardly spells death for the medium. It might just be recovering from the scattergun practices of old, says David Reed