The total number of UK digital viewers has grown by 3.5 million in the past six months to 32.4 million – and Freeview, the free-to-air digital television service, has been the major factor in that growth. According to new figures from BMRB’s six-monthly Audience Interaction Monitor (AIM), Freeview added an extra 3.4 million viewers in […]
Dairy Council chief executive Jill Eisberg has resigned from her role after nearly three years. Chairman Christian Fox will handle her responsibilities in the meantime.
In order to host the 2012 Olympic games, London not only had to try to convince the IOC, but gain the support of the British public. An impressive integrated marketing campaign proved highly effective
Hasbro, the toys and games company, is rolling out a heavyweight campaign for one of its biggest UK toy launches this year, the B-Daman board-game range. The toys are being rolled out to stores this month and are to be backed by a massive integrated marketing push featuring television, online and point-of-purchase advertising. The TV […]
United Biscuits (UB), owner of McVitie’s, has been forced to abandon its 2005 strategy to merge recently acquired Jacob’s Bakery into its portfolio, in the aftermath of a flood at one of its factories earlier in the year. This has forced the company to put the majority of its new product launches on hold as […]
Television is no longer a “must-have” on a media schedule, according to Toyota GB commercial director Paul Philpott, in the Incorporated Society for British Advertisers (ISBA) Annual Report for 2005. Questioning the diminishing status of the 30-second TV ad, he said: “For me, the two big issues are the growth of the internet and the […]
Nestlé Rowntree has appointed Procter & Gamble marketing chief David Rennie as marketing director, following the departure of Neil Ducray after just a year in the role.
Gala Bingo has appointed Vallance Carruthers Coleman Priest (VCCP) to handle its &£10m advertising account. It follows a two-way pitch against Frame Cunningham. The chain, which is the UK’s leading bingo operator, is planning an advertising push to raise its profile and increase admissions among new and lapsed consumers. The campaign, which is due to […]
Codemasters, the computer games publisher and developer, has appointed Nicky Hewitt as global marketing director. Hewitt replaces Ken Johnston, who left the company last month (MW June 2), and moves up from her position as group brand manager. Johnston left Codemasters without a job to go to. It was initially believed that Codemasters was abolishing […]
Mental health charity Mind is looking for a direct marketing agency to attract more high-value donors. It is believed the business is worth between &£500,000 and &£1m. Mind works with charity specialist BlueFrog, but is talking to below-the-line agencies about its high-value communication strategy. It is not known how BlueFrog will be affected by the […]