Littlewoodspoker.com, the Sportech-owned online poker site, has signed up to be the exclusive sponsor of ITV’s new celebrity show, All Star Poker Challenge, which runs every night this week before the final on Sunday. The All Star Poker Challenge features 25 celebrities, including James Hewitt and Footballers’ Wives star Jesse Birdsall, competing for a &£50,000 […]
At a time when many companies are finally waking up to the spending power of senior citizens and doing all they can to court the grey pound, the one place in the UK synonymous with the elderly is doing the exact opposite, and trying to shed its wrinkly image. Eastbourne Tourism is rolling out the […]
PepsiCo is understood to have confirmed that it is not planning to make a bid for French food giant Danone to the Paris stock exchange regulator, Autorité des Marchés Financiers.
Beattie McGuinness Bungay (BMB) has picked up Discovery’s advertising account after a full-scale agency pitch. Discovery marketing manager Lisa Crabb oversaw the pitch. The brief called for a “fresh and clean approach” for the pay channel, which appeals predominantly to 29- to 59-year-old men. The pitch was handled by the AAR. Trevor Beattie, one of […]
I agree with David Forster’s article that traditional TV advertising is under threat, as the use of PVRs becomes more widespread, allowing viewers to time-shift their viewing should they wish to avoid watching the ads (The PVR picture isn’t so bleak, MW July 14). Undoubtedly, this will affect the advertising industry but sophisticated developments in […]
Vizeum Worldwide has appointed Vizeum UK operations director Chris Boothby as global investment director for the global network. He will take a seat on the Vizeum Worldwide management board and oversee negotiations, investments and commercial contracts.
Mystery surrounds mobile phone company 3’s advertising agency arrangements after it refused to deny industry speculation that it is set to announce a review. The third-generation network, which is owned by Hutchison Whampoa, moved its &£38m advertising business into WCRS from TBWA/ London in May last year without a pitch. When asked if 3 was […]
The woes of consumer electronics company Sony have been well documented in recent months, but last week’s news that Korean rival Samsung has overtaken it in terms of brand value will only add to the Japanese giant’s problems. The Global Brands report, which is published by brand consultancy Interbrand, shows that the value of the […]
McCann Erickson Communications House, formerly McCann Erickson Manchester, has created a campaign for Aldi that will run in July and August.
Beattie McGuinness Bungay has been added to the shortlist for the £4m First Choice advertising business alongside HHCL/Red Cell and Karmarama.
Having used focus groups extensively to build knowledge of the over-50s market, I concur with Debbie Carne (Letters, MW July 21) when she says they should not be treated as a universal research medium. But her belief that experienced moderators can discriminate between what people say in a forum and what they actually do is […]
Sir Alan Sugar stars in Premium Bonds ads
Cadbury Schweppes has promoted Rémy Amérique president Jim Chalmers to president for Americas confectionery. He replaces Matt Shattock, who became president for Europe, Middle East and Africa confectionery earlier this year (MW February
The Telegraph Group has appointed Hall Moore CHI to its £8.5m direct marketing account following a three-way pitch. The move is likely to strengthen Clemmow Hornby Inge’s (CHI) hold on the advertising account.
Dixons Group has launched a review of its media and advertising across Europe.