SABMiller seeks domestic bliss after Bavaria purchase
Marketing WeekSABMiller, owner of such premium beers as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Castle Lager, is ringing the changes. Its purchase last week of a controlling stake in South American brewer Bavaria for $7.8bn (&£4.5bn) has turned SABMiller into the second-largest brewer by volume in the world, behind InBev. It inherits a […]