Will a change of agency help put Argos back on track?
Marketing WeekRichard E Grant’s rock star character Zac may find that his supply of Argos goods, sourced by his enterprising assistant Pam, is about to dry up as the retailer is on the verge of appointing a new advertising agency. Argos is in final discussions with Clemmow Hornby Inge over its &£35m advertising account. The move […]