The deadline for the second Interactive Marketing and Advertising Awards, organised by Marketing Week and sister title New Media Age, has been extended to August 10. Entry details can be found at nma.co.uk/ imaawards05. The IMAA scheme showcases the best use of the Net, wireless and interactive television for marketing and advertising. The awards will be presented at a black-tie dinner on November 3.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.