Fat chance for obesity when the Belly Busters game is out to play

Everyone has his own ideas on how to solve the UK’s childhood obesity problem.

Everyone has his own ideas on how to solve the UK’s childhood obesity problem.

The Diary’s – to narrow the doorways in cake shops – always seems to be greeted with looks of disgust, and its plan to invent a time machine to stop various governments selling off school playing-fields is usually met with hoots of derision.

Thank heavens then for Sue Andrews, storyteller in residence at Sandwell library and creator of the Belly Busters board game.

Belly Busters is like any other board game, except this one cunningly encourages children to eat fruit and veg, avoid junk food and take regular exercise.

Sue is in the early stages of rolling it out, and hopes it will be in many schools for the new school term.

As well as being available in board game format, a five-metre prototype mat has been designed. The Diary is sure it isn’t alone in believing that this would make an ideal floor covering for every McDonald’s and Burger King in the country.

Recommended

EMAP invests heavily in Magic awareness drive

Marketing Week

Magic, the EMAP-owned radio brand, is ramping up its investment in marketing and programming in a major assault aimed at increasing its share of audience and awareness of the brand among non-listeners. The move comes just weeks after Magic’s new managing director, Andria Vidler, joined the station. She is responsible for driving its development as […]

Oakley appoints Alistair Franks

Marketing Week

Oakley, the fashion sunglasses brand, has appointed Alistair Franks as UK director of marketing. Franks, a consultant with Oakley since 2001, previously held senior positions at Eastpak and Panasonic.

Ministering to the faithful

Marketing Week

Loyalty schemes are ten a penny, but many fail to engage customers successfully. Companies need to use their data wisely – and remember that loyalty works both ways.