Mobile coupon company rolls out to high streets

Wireless Brand Channel, the mobile coupon agency headed by former Diageo executive Andrew Wood, has announced plans to roll out its Redeemit mobile redemption system to 350 high street and shopping centre locations throughout the London area.

Andrew Wood

Wireless Brand Channel, the mobile coupon agency headed by former Diageo executive Andrew Wood, has announced plans to roll out its Redeemit mobile redemption system to 350 high street and shopping centre locations throughout the London area.

Redeemit sends coupons containing unique graphic icons to a consumer’s mobile phone. They then hold the mobile phone up to a Redeemit terminal, which verifies the coupon and prints out a voucher. The system uses standard SMS text messages, and claims to be completely secure. It works across all mobile networks and handsets.

Carling has used Redeemit mobile vouchers at Carling Live events. Users were asked to text to a mobile shortcode displayed on outdoor and interactive media to receive coupons which they were able to exchange for entry to a bar area and free drinks.

Wood was previously managing director of Nightfly, the Diageo-backed mobile marketing agency, which closed down in April 2003. He set up Wireless Brand Channel in 2004. Wood points out that Redeemit vouchers can be time- and location-specific, and are measureable to individual transaction level in “real time”.

He adds: “We’ve run a number of campaigns with major brands and have proved the technology works. This roll-out is about getting the systems out there so that consumers have access to promotions at locations and at times relevant to them.”

The London initiative is likely to be followed by launches in other major urban areas across the UK.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here