Oakley appoints Alistair Franks
Oakley, the fashion sunglasses brand, has appointed Alistair Franks as UK director of marketing. Franks, a consultant with Oakley since 2001, previously held senior positions at Eastpak and Panasonic.
Oakley, the fashion sunglasses brand, has appointed Alistair Franks as UK director of marketing. Franks, a consultant with Oakley since 2001, previously held senior positions at Eastpak and Panasonic.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.