Shortlist for second round of Argos’s £35m advertising pitch
Clemmow Hornby Inge, DDB London and WCRS have been shortlisted for the second round of Argos’s £35m advertising pitch, along with incumbent Euro RSCG.
Clemmow Hornby Inge, DDB London and WCRS have been shortlisted for the second round of Argos’s £35m advertising pitch, along with incumbent Euro RSCG.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.