Walkers picks chief marketer for snacks

Walkers Snacks, the PepsiCo-owned food company, has promoted Jon Goldstone to the role of chief marketer for the division. He was previously marketing director for evening snacking.

Goldstone’s promotion to vice-president of marketing for Walkers Snacks follows the company’s decision to appoint Neil Campbell, the former vice-president of marketing for PepsiCo UK and Ireland, as general manager of Walkers Snacks.

Goldstone is filling a post that has been vacant since Campbell was promoted to the wider PepsiCo marketing role in October 2003.

The changes are part of a reorganisation of PepsiCo UK and Ireland into two units alongside Walkers. The company has promoted impulse retail director Mary Barnard to general manager for the Quaker, Tropicana and PJ division. Also, Peter Gutierrez, who has held a variety of marketing roles at the company, has been invited to head the Pepsi division.

Goldstone has been with Walkers for five years in a variety of positions, including marketing manager for Doritos. He was responsible for the launch of Sensations in his evening snacking role and more recently has been looking after innovation across the portfolio of brands and Quaker in particular.

He was responsible for the launch of Nobby’s (MW February 3) and Quaker Season (MW October 14, 2004). Prior to joining Walkers, Goldstone held a variety of marketing roles at Kraft Foods, Coca-Cola and Campbell’s.

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