British Library begins agency hunt to promote business and IP centre

The British Library is looking for its first advertising agency. The aim is to create a campaign targeting entrepreneurs and small and medium-sized businesses.

Several agencies have been approached by the library’s marketing department over the last few days and a shortlist will be drawn up this week.

The library has won a &£1m grant from the London Development Agency to develop its business and intellectual property centre from a pilot project into a permanent resource. The centre contains one of the world’s largest collections of market research reports, free access to online subscription databases, company information and financial news.

Some of the LDA money will be spent on advertising the facility, which also features access to the library’s intellectual property resources, including its collection of 50 million patents.

A spokesman says that this is the first time the library will be appointing an agency for above-the-line activity and that the winning agency will be handed a “blank canvas” in terms of how it promotes the library and centre.

He adds that the agencies will be selected on the advice of other similar bodies in the capital and that the library is hoping to appoint a full-service agency to handle all aspects of the campaign.

As the money will come from the LDA grant, the campaign will run only in London.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here