Kinder plans chocolate bar launch

Ferrero is launching a block chocolate bar, called Kinder Country aimed at young children. The bar, which will be available from this autumn, is a key launch for Kinder.

The 23.5g bar, which has bits of crispy cereal inside it, is already available in Europe. Ferrero has launched a number of products in the UK from its European children’s range in recent years, and it is understood this is the final children’s product to be brought over to the UK.

The launch is expected to be backed by some marketing activity but the company is planning a more significant campaign for all Kinder products over Christmas.

Last year, Ferrero launched Kinder Happy Hippo, a cream-filled wafer that is not chocolate-covered, in the UK. It is also aimed at young children but is positioned as a biscuit rather than a confectionery product (MW December 11, 2003).

Ferrero is reviewing its advertising for the Kinder Bueno brand. Last year, it spent &£2.8m supporting the bar, which is advertised separately to the core Kinder range.

It is understood that Ferrero UK marketing director Dave Tucker, who joined the company last year (MW June 3, 2004), wants to develop a roster of agencies to work on the Ferrero portfolio.

Earlier this year, he appointed Nitro, formerly Soul, to handle the &£4m launch of adult biscuit, Giotto (MW June 2). The agency is expected to work on other projects for the company. Ferrero also works with WCRS and in-house agency Pubbliregia.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here