Marsteller London and BJK&E have been appointed to handle the multi-million-pound advertising and media accounts for Ukrainian company System Capital Management (SCM), which is aiming to expand into the rest of Europe.
SCM is one of the biggest companies in the Ukraine, and owns more than 90 businesses in areas from banking and communications to mining and steel production. It employs 160,000 people.
Marsteller has developed global television and print advertising, part of a corporate communications campaign created by Burson- Marsteller New York and Raxton Communications in Eastern Europe.
The campaign aims to introduce SCM to Europe’s business community. The print ads will appear in publications such as The Economist, The Spectator and Newsweek.