OAA revenues rise
The Outdoor Advertising Association has reported a 4.5 per cent annual increase in revenue for the sector, from £213m in the second quarter of 2004 to £222m in the same period this year.
The Outdoor Advertising Association has reported a 4.5 per cent annual increase in revenue for the sector, from £213m in the second quarter of 2004 to £222m in the same period this year.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.