OAA revenues rise
The Outdoor Advertising Association has reported a 4.5 per cent annual increase in revenue for the sector, from £213m in the second quarter of 2004 to £222m in the same period this year.
The Outdoor Advertising Association has reported a 4.5 per cent annual increase in revenue for the sector, from £213m in the second quarter of 2004 to £222m in the same period this year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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