VisitLondon goes ahead with September ad push

VisitLondon, the capital’s tourist board, is pushing ahead with a poster and radio campaign promoting events in London this September.

The campaign, which is due to break later this month, was in the planning stage when suicide bombers struck in London. In the wake of the attacks, the focus of the campaign has been “tweaked” slightly to concentrate on attracting more visitors from the South-east of England, after research showed that many Britons harbour concerns about visiting London.

However, a spokeswoman for VisitLondon says that some of the “London in September” posters will appear in the South-west of the country, while radio spots have been booked in Scotland.

VisitLondon says it is still in talks with other agencies about presenting a united front in the marketing of the capital.

When the VisitLondon ads break, there could be as many as three “pro-London” ads running in the capital, and the tourist body says it is talking to other groups, including its parent body the GLA and the Evening Standard, both of which are already running poster campaigns in London.

Other initiatives to help London’s tourist industry recover include cheap offers on train tickets later in the year, in order to woo back visitors.

A CNN/Time poll by TNS in the aftermath of the failed July 21 attacks revealed that one-third of people in the UK and France had been put off visiting London – more than revealed by VisitLondon’s research.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here