Barclaycard head of brand lands Scottish Widows job

Scottish Widows has appointed Barclaycard marketer Mike Hoban as director of customer and brand.

He takes over from Rob Rees, who has covered the role for more than a year (MW July 15, 2004).

Hoban, the head of brand at Barclays-owned Barclaycard, will start his new job in October and will report to Nathan Moss, managing director of marketing and distribution at the Edinburgh-based life and pensions firm.

Rees, a marketing troubleshooter and co-founder of Freestyle, was brought in as a consultant following the resignation of Scottish Widows marketing director Peter Jordan. He was put in charge of relaunching and repositioning the brand.

Under his directive Scottish Widows launched a review of its &£5m advertising business, which had been held by Citigate Albert Frank (now The Gate) for more than 17 years. The business was awarded to Leo Burnett. Rees also trimmed down Scottish Widows’ agency roster. WCRS and Family were among the agencies culled from the list.

He has also been responsible for introducing the new “widow”, 21-year-old Hayley Hunt, who replaces Amanda Lamb. Hunt will star in Scottish Widows’ print media campaign, which breaks in September, and in its television ad campaign, due in the New Year.

The new campaign, which supports the relaunch and repositioning, of the brand was created by Leo Burnett.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here