BT broadband chief goes as role comes to ‘natural end’

BT broadband chief Alison Ritchie is leaving the company after it decided to scrap her role.

Ritchie, who has worked for the company for 24 years, will go at the end of September, having been chief broadband officer for three years.

She was appointed to the position in November 2002, and was responsible for increasing availability and take-up of BT’s broadband service. Now that the service is fully established, Ritchie says her role has come to a “natural end”.

Ritchie is planning to take a year off to travel. Her responsibilities will be taken on by BT’s retail and wholesale departments.

Ritchie is a former chief executive of BT Openworld. She also led the teams that delivered BT’s financial restructuring in 2001, including the demerger of O2.

She says: “My last role was all about championing broadband, both within and outside BT, and I’m proud that the broadband market is now so well established. This means that my specific role has come to a natural end so I’ve decided it’s time to do something different.”

The UK has the best ADSL broadband availability of all G8 member countries, with more than 99.6 per cent of UK homes and businesses connected to ADSL-enabled exchanges.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here