Johnson & Johnson picks director for UK marketing

Johnson & Johnson UK has promoted Neil Dickenson to the position of marketing director.

Johnson & Johnson UK has promoted Neil Dickenson to the position of marketing director.

Dickenson will be responsible for the marketing of all Johnson & Johnson consumer products in the UK and will report to managing director Vince Pender. He has been promoted from the position of European customer development director and replaces André Baradat, who has moved to take another position with the company in France.

Johnson & Johnson includes more than 200 operating companies that manufacture and market thousands of branded healthcare products across many categories. Johnson & Johnson brands include Band Aid, Johnson’s Baby, Neutrogena and over-the counter medicine Imodium.

Last month, Johnson & Johnson announced that it had become an official partner of the Beijing 2008 Olympic and Paralympic Games, the official healthcare products sponsor of the Torino 2006 Olympic Winter Games, and the official healthcare products partner of the United States Olympic Committee. Johnson & Johnson subsidiaries will also become the official healthcare products partner of the national Olympic teams of more than 20 additional countries around the world.

Recent press reports have also linked Johnson & Johnson to developing a feature film in Italy, as a way of promoting some of its brands.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here